Fishing For Ezine Subscribers

The Bible tells the tale of the fishermen who were just not
catching a thing. Jesus came along and told them to cast their
nets on the other side of the boat, which they did. Surprise!
They caught so many fish their nets began to tear.

Jesus had a strategy. He thought outside the box. And he knew
where to go. Of course, when you're God, you tend to know a
lot of things.

What about fishing for ezine subscribers? Don't expect Jesus to
tell you where to cast your subscription net. You will have to
build some other strategy. In the meantime, here are the six
steps I sued to grow my free online Happy Class (
http://thehappyguy.com/self-actualization-happy-class.html )
list by 27 last night, and my Daily Dose of Happiness (
http://thehappyguy.com/daily-happiness-free-ezine.html) by
10.

Step # 1: Sign up for Subscription Rocket (
http://thehappyguy.com/SR.html ) and install the code on
every page of your web site. SR is a small pop-under offering
your visitors free subscriptions to newsletters. Unlike some
pop-ups, this pop-under is unobtrusive and nobody has ever
complained. Every time the screen pops under your site, your
ezine pops under four other similar sites. Most of my ezine
subscribers had never even heard of me or visited my site
before they signed up.

Step # 2: Get lots of traffic to your site. The Internet traffic
gurus will tell you to attract only TARGETED traffic. But, with
SR, any traffic will do. 1000 non-targeted visitors might be
useless to you, but they will trigger 4000 appearances of your
ezine notice to targeted visitors of other sites. Get the most
targeted traffic possible, yes, but whatever you do, get traffic.
More on this later.

Step # 3: Get sub-affiliates, and get lots of them. Every time
web sites you referred get visitors to their sites, you earn
three credits. So 1000 visitors to www.Looky-who-I-
referred.com means YOUR ezine gets seen by 3000 targeted
visitors at other sites.

Step # 4: Replace some of the SR codes with Subscriber Drive
codes. What's the difference? Not much. They are almost
identical. You can see how SD works at
www.TheHappyGuy.com/self-actualization-articles.html . Why
use both? Two reasons.

First, you don't want to run out of targeted subscribers. For
instance, if you run an Internet marketing newsletter, you
don't want one service to run out of similar sites on which to
display your ezine and start showing it to visitors of vampire-
slaying sites.

Second, if you can get multiple credits for each visitor to your
site ... if you stagger the two services along the well-worn
surfing routes. I have SR code on my home page, and SD code
on my Self-actualization Resource Center, where the largest
number of home page visitors tend to gravitate.

Let's start thinking way outside the box.

5. How do you get big traffic to your site? Suppose, for
instance, your ezine and web site are about Internet
marketing, competing with 4.5 million savvy entries on Google.
Slim chance getting a top ten ranking, or even a top 100
ranking.

Consider your hobbies. Suppose you like horseback riding.
Why not have a page on horseback riding, optimized for a
couple juicy equestrian keywords, where you compete with
just 700,000 not so savvy web sites? What does horseback
riding have to do with Internet marketing? Everything, if it is
about the publisher (you!). You might also post a page on
Italian cuisine, where your keyword optimization competes
with only 200,000 other Google entries. These could both be
under "About the publisher".

In addition to the untargeted traffic who will bring you targeted
subscribers from other sites by tripping the SR and SD codes,
your visitors will get to know you better as a human being, a
key factor in building trust with them. You can also add affiliate
links for related products (want to sell a horse?) and actually
make some money from these extra pages. (If you like
happiness, why not use one of my happiness articles and sell
my two happiness ebooks through affiliate links from
http://thehappyguy.com/earn-money.html?)

6. Another way to boost traffic to your site is to keep sending
your subscribers to your site. If there is a free ebook download
(or software or puzzle or graphic or recipe) or a contest to
enter, you can have subscribers visiting your web site each
week. I set up a Daily Fun page
http://thehappyguy.com/l/daily-happiness-fun-page.php for
subscribers to Your Daily Dose of Happiness. Every time one of
them visits, she earns me four views of my ezine notice to
targeted traffic on other web sites. This page is getting an
average of 100 hits a day, and that will increase as my ezine
readership grows.

Jesus could help you catch way more subscribers than I can.
But until he offers some alternatives, these are the steps you
can take to turbo boost your subscriber catch.


David Leonhardt publishes Your Daily Dose of Happiness
http://thehappyguy.com/daily-happiness-free-ezine.html.
Learn more about ezine publishing at:
http://thehappyguy.com/ezines.html

Info@TheHappyGuy.com

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